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Why Firmstrong? Founded in 2002 in Hermosa Beach, California. We design bicycles specifically for the coastal lifestyle. Our 26-inch Urban Series focuses on mechanical simplicity and rider ergonomics, ensuring your beach cruiser remains durable and easy to maintain in high-salt ocean environments.

Whether you choose our Single-Speed for ultimate simplicity or a Shimano-equipped 7-speed for versatility, every Firmstrong bike is built to provide a smooth, classic ride.

Firmstrong manufactures the highest quality beach cruiser bikes. Our mission is to design bikes that blend style and functionality, creating an experience for riders, not just a mode of transportation.